ARTICLES

Explore our latest insights on the beauty, luxury, and lifestyle industries. At Carrara Advisory, we combine decades of hands-on experience with deep market understanding to provide actionable perspectives on strategy, innovation, and growth. Here, we share our thinking on the trends, challenges, and opportunities shaping the future of your business.

Cosmoprof Worldwide Bologna: The Mirror of Global Beauty
Beauty, Wellness Vincenzo Carrara Beauty, Wellness Vincenzo Carrara

Cosmoprof Worldwide Bologna: The Mirror of Global Beauty

Cosmoprof Bologna remains the beauty industry’s most efficient global dealmaking and intelligence platform, but beneath stable attendance lies a structural shift toward Asia-led growth, category reallocation into fragrance and longevity, and a more selective pipeline of new brand formation that will shape the sector’s next decade.

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Eugévity: The Emerging Paradigm in Aging Well
Beauty, Wellness Vincenzo Carrara Beauty, Wellness Vincenzo Carrara

Eugévity: The Emerging Paradigm in Aging Well

Eugévity is the new frontier in aging well, bridging science and lifestyle to focus on vitality, resilience, and quality of life - not just longer years. By integrating food, health, beauty, and technology, it transforms preventive, evidence-based solutions into daily, aspirational practices for living better every day

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The Rise of Neurocosmetics: Revolutionizing Beauty and Wellness
Beauty, Wellness, Neurocosmetics Vincenzo Carrara Beauty, Wellness, Neurocosmetics Vincenzo Carrara

The Rise of Neurocosmetics: Revolutionizing Beauty and Wellness

Neurocosmetics revolutionize skincare by blending beauty and emotional wellness, leveraging neuro-active ingredients like adaptogens and peptides to enhance skin health and reduce stress. This growing market, projected to reach $3-4 billion by 2033/2034, is led by innovative brands like JustHuman and Arkana Cosmetics.

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