EXPAND — COMMERCIAL GROWTH & DISTRIBUTION
We scale beauty businesses across markets and channels — distribution architecture, travel retail, and the operating muscle to deliver it. Expand can also mean acquiring or merging with other companies.
Stalled growth and operational inefficiencies are the biggest threats to beauty brands. We step in as hands-on operators, bringing strategy, execution, and accountability to revive brands and accelerate results.
Whether you prefer a traditional retainer model or a sweat-equity partnership, the work we do is the same: we fix execution gaps, optimize commercial performance, and ensure sustainable growth.
How We Work: Two Options
1) Retainer + Success Fee - Operate Your Brand
You hire us to take operational responsibility.
We work hands-on with your team to implement strategy, optimize distribution, rationalize product lines, strengthen margins, and execute licensing deals.
Payment: Monthly retainer plus a success fee tied to measurable commercial outcomes.
Risk: Low - your brand retains full ownership, and you pay only for delivered results.
Key Areas of Impact
Commercial Execution: Optimize pricing, channels, and retail footprint.
Product & Portfolio Strategy: Rationalize SKUs, define hero products, and align brand architecture.
Licensing & Partnerships: Identify and secure profitable collaborations.
Operational Turnaround: Streamline supply chain, manufacturing, and internal processes.
P&L Accountability: Monitor, adjust, and improve bottom-line performance.
2) Equity Partnership - Acquire Operational Stake
We take a minority equity stake in exchange for operational expertise.
We rebuild underperforming or stalled brands, implement our full operating mandate, and generate long-term value.
Payment: Sweat equity instead of, or partially in addition to, cash.
Risk / Reward: High - we share in the brand’s upside while aligning incentives with growth.
DEDICATED PROJECTS
Distributor Network Expansion
Getting into a market is easy. Building a distributor network that actually sells, reorders and protects your pricing is the hard part. We design and execute multi-market distribution architecture: selecting and contracting the right distributors, setting territory and exclusivity terms, building pricing and margin corridors that hold across markets, and putting in place the account-management discipline distributors respond to.
Business Turnaround
Our specialty is problem solving! When the issue is already identified, we step in with speed, precision, and impact. But when the problem is less clear - or when the right strategy must be defined - we bring clients into the Atelier CARRARA. Like sculptors, we cut through the excess, reveal the grain, and craft sustainable solutions. Inside the Atelier, work unfolds through two phases: GRAIN LAB™ (every service can be offered independently) and SCULPT STUDIO™.
GRAIN LAB™ - Diagnostic & Strategy Framing - We begin with a deep diagnostic across all critical focus areas of the business, from organizational effectiveness and supply chain resilience to brand positioning, innovation pipeline, commercial execution, and financial discipline. This phase identifies both growth drivers and structural restraints. From here, we frame a clear, actionable strategy that aligns ambition with reality.
SCULPT STUDIO™ - Implementation & Transformation - Strategy without execution is wasted potential. In this phase, we work hands-on with your teams to implement the roadmap, from reshaping brand architecture and redesigning go-to-market models to embedding new processes and driving measurable results. Where needed, we also provide interim or fractional leadership placements, ensuring key functions have the expertise to carry the transformation forward.
Talents & Culture
No commercial transformation survives disengaged teams. Every growth or turnaround mandate we run also addresses the human side: leadership alignment, capability building, and change communication. Discover more at Culture & Capability Transformation
Expand via acquisition
Scaling can also mean buying. If growth means acquiring a brand, a distributor, or a manufacturing asset, our M&A team runs the process — scouting, valuation, structuring, integration. → See Exit.
Who this is for
CEOs/CCOs of prestige beauty & wellness operators; PE portfolio-company management.
How we deliver Expand
Insights (market & channel diagnostics) → Strategy (distribution architecture, portfolio strategy) → Transformation (hands-on operator or turnaround execution) → Growth (measurable commercial results)
Choose your path to growth
retainer or equity partnership.