ARTICLES
Explore our latest insights on the beauty, luxury, and lifestyle industries. At Carrara Advisory, we combine decades of hands-on experience with deep market understanding to provide actionable perspectives on strategy, innovation, and growth. Here, we share our thinking on the trends, challenges, and opportunities shaping the future of your business.
Proya Group: The Blueprint of China’s Rising Beauty Empires
Proya Group’s rise from a local Chinese skincare brand to a digitally-driven, multi-brand powerhouse exemplifies how China’s new beauty empires combine data-driven insight, agile brand management, and strategic sequencing to scale domestically and prepare for global expansion.
Skincare Segmentation: A Global Landscape of Diversity
The global skincare market is a vibrant and competitive arena, with thousands of brands striving for consumer loyalty. Understanding local price positioning appeal might help driving the difference!
Skin Health Positioning Wars: Eco-Friendly Push vs. Clinical Dominance
Kenvue's Neutrogena is embracing sustainability and targeting Gen Z with innovations like the Collagen Bank line, while also enhancing dermatologist partnerships to reclaim trust. Meanwhile, L’Oréal's CeraVe continues to lead in dermatologist endorsements, focusing on science-backed skincare that drives global consumer loyalty.