ARTICLES
Explore our latest insights on the beauty, luxury, and lifestyle industries. At Carrara Advisory, we combine decades of hands-on experience with deep market understanding to provide actionable perspectives on strategy, innovation, and growth. Here, we share our thinking on the trends, challenges, and opportunities shaping the future of your business.
The fragrance landscape is changing in Spain
The fragrance landscape in Spain is undergoing significant transformation, driven by evolving consumer preferences, shifting product segments, and changing distribution channels. Luxury, niche, and sustainable fragrances are competing for market share, with e-commerce playing an increasingly prominent role. Additionally, generational differences, along with the urban vs. rural divide, are influencing buying habits, making Spain's fragrance market dynamic and diverse.