ARTICLES
Explore our latest insights on the beauty, luxury, and lifestyle industries. At Carrara Advisory, we combine decades of hands-on experience with deep market understanding to provide actionable perspectives on strategy, innovation, and growth. Here, we share our thinking on the trends, challenges, and opportunities shaping the future of your business.
Proya Group: The Blueprint of China’s Rising Beauty Empires
Proya Group’s rise from a local Chinese skincare brand to a digitally-driven, multi-brand powerhouse exemplifies how China’s new beauty empires combine data-driven insight, agile brand management, and strategic sequencing to scale domestically and prepare for global expansion.
The Rise of the Chinese Beauty Empire and its Challenges
China's beauty market is booming, projected to surpass $77 billion by 2028, driven by digital innovation, rising local brands, and shifting consumer preferences. But it’s not all smooth sailing - brands face fierce competition, evolving regulations, and increasingly discerning customers.
Global Beauty Giants Navigate China’s Transforming Consumer Landscape
China’s beauty market, once a global growth powerhouse, is now presenting unprecedented challenges for the industry. Economic uncertainty and evolving consumer preferences have slowed demand, leaving even the biggest brands grappling with soft performances. Leading beauty companies are reimagining their approaches—focusing on localized innovations, strengthening digital engagement, and emphasizing sustainability to stay competitive.
Is China the Scapegoat for Soft Performance of Beauty and Luxury Groups?
It’s become a common refrain at investor meetings: many beauty and luxury brands attribute their lackluster performance to the ongoing turmoil in China. But is this narrative fully justified? While it's clear that China's market dynamics play a role, the more significant challenge lies in managing investor expectations.