ARTICLES
Explore our latest insights on the beauty, luxury, and lifestyle industries. At Carrara Advisory, we combine decades of hands-on experience with deep market understanding to provide actionable perspectives on strategy, innovation, and growth. Here, we share our thinking on the trends, challenges, and opportunities shaping the future of your business.
Nature’s Best-Kept Secret: How Adaptogens Are Transforming Beauty
Adaptogens are natural ingredients gaining popularity in the beauty industry for their ability to help the skin combat stress, inflammation, and environmental aggressors. These powerful botanicals are being incorporated into beauty products worldwide, offering holistic solutions for achieving healthier, more resilient results.
The Rise of Neurocosmetics: Revolutionizing Beauty and Wellness
Neurocosmetics revolutionize skincare by blending beauty and emotional wellness, leveraging neuro-active ingredients like adaptogens and peptides to enhance skin health and reduce stress. This growing market, projected to reach $3-4 billion by 2033/2034, is led by innovative brands like JustHuman and Arkana Cosmetics.