ARTICLES
Explore our latest insights on the beauty, luxury, and lifestyle industries. At Carrara Advisory, we combine decades of hands-on experience with deep market understanding to provide actionable perspectives on strategy, innovation, and growth. Here, we share our thinking on the trends, challenges, and opportunities shaping the future of your business.
Cracking the Code: How Niche Beauty Brands Win Investors
Niche beauty brands are transforming the investment landscape with their focus on authenticity, sustainability, and personalization. These brands offer high-growth potential for investors, however, attracting funding requires a compelling story, robust financial metrics, and clear scalability.
The Art and Science of Niche Fragrance Collections
Niche fragrance brands captivate clients with unique, exclusive scents, but how sustainable are their extensive collections? Our analysis reveals three performance tiers, highlighting the balance between collection size and productivity. Larger brands often succeed with fewer fragrance variations, but history shows that efficiency and focus remain key.
Navigating the Niche Fragrance Boom: Investment Insights
Niche fragrances are growing rapidly, but independent brands face challenges in scaling up and maintaining productivity. Investors must look beyond founders and product stories, focusing on complexity and revenue potential to identify the next breakout brand.