ARTICLES

Explore our latest insights on the beauty, luxury, and lifestyle industries. At Carrara Advisory, we combine decades of hands-on experience with deep market understanding to provide actionable perspectives on strategy, innovation, and growth. Here, we share our thinking on the trends, challenges, and opportunities shaping the future of your business.

The Great Beauty Portfolio Reset - When Divestiture Becomes the Growth Strategy
Beauty, Business Model, Makeup, Skincare, M&A Vincenzo Carrara Beauty, Business Model, Makeup, Skincare, M&A Vincenzo Carrara

The Great Beauty Portfolio Reset - When Divestiture Becomes the Growth Strategy

The beauty industry is undergoing a structural reset in which large groups like Estée Lauder and Coty are divesting mid-tier, makeup-heavy, marketing-dependent brands that no longer fit their economic and strategic models, signalling a broader shift toward smaller, more focused portfolios built around brands with clear positioning, defensibility, and sustainable growth.

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