
ARTICLES
Explore our latest insights on the beauty, luxury, and lifestyle industries. At Carrara Advisory, we combine decades of hands-on experience with deep market understanding to provide actionable perspectives on strategy, innovation, and growth. Here, we share our thinking on the trends, challenges, and opportunities shaping the future of your business.

The Retailer Taking the European Landscape by Storm: Action!
Action has transformed from a single Dutch discount store in 1993 into Europe’s fastest-growing non-food retailer, now spanning over 3,000 stores and €13.8 billion in revenue by 2024. Its unique mix of low prices, operational excellence, and a “treasure hunt” shopping experience has fueled both rapid expansion and rising store productivity - a rare feat in value retail

Nutricosmetics and Supplements: Regional Focus, B&M Retail Exclusivity
The global nutricosmetics and supplements market is highly fragmented, with most brands confined to local markets and specific retail channels, particularly drugstores and pharmacies, due to regulatory, cultural, and retail barriers.