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We build and rebuild Beauty Companies.

And when Fashion or Luxury expand into beauty and wellness, we come on board and help you navigate through waters where others have failed.

CARRARA Advisory provides strategic growth support to consumer products companies and financial institutions.

Since 2018, we have combined sector-specific expertise, a long-term strategic perspective, and a deep understanding of growth drivers to partner with entrepreneurs and management teams in building remarkable businesses worldwide.

Known for our loyalty and unwavering integrity, we approach every business challenge with operational excellence and meticulous management.

WHAT WE DO - THREE MOMENTS, ONE PARTNER

ENTER

Category & Brand Creation

We take fashion, luxury and lifestyle brands into the beauty world with the right structure, partner model and economics. We also help creators and entrepreneurs enter the category from scratch.

EXPAND

Commercial Growth & Distribution

We scale beauty businesses across markets and channels — distribution architecture, travel retail, and the operating muscle to deliver it. Expand can also mean acquiring or merging with other companies.

EXIT

Valuation & Transaction Intelligence

We prepare beauty and wellness assets for transaction — and give investors the intelligence layer to manage value creation.

HOW WE WORK

INSIGHTS

Deep sector knowledge, valuation intelligence, and proprietary data.

STRATEGY

Evidence-based growth and portfolio strategies, designed to increase company valuation or ROI.

TRANSFORMATION

Interim management and organizational redesign for scaling or post-deal integration.

GROWTH

Organic and inorganic growth acceleration through M&A readiness and execution.

Our clients turn to us when the stakes are high. They value our ability to combine deep industry experience with precision problem-solving and tailored strategies. This trust is reflected in the leading companies we partner with.

TRUSTED BY:

Explore CARRARA Advisory Insights

At CARRARA Advisory, we believe that informed perspectives drive better decisions. Our Insights platform brings together our latest thinking, industry frameworks, and strategic analyses to help leaders navigate complex business landscapes with clarity and confidence.

We regularly share our expertise through several channels:

  • Dedicated articles - In-depth explorations published on our website, addressing emerging trends, case studies, and actionable strategies shaping today’s industries

  • Books and Industry Reports - Comprehensive publications available both on our website and through leading external publishers, offering structured frameworks, benchmarks, and forward-looking perspectives

  • Insights & Blueprints Newsletter - A curated digest published on LinkedIn, delivering distilled intelligence and practical blueprints directly to your feed

  • External Podcasts - External collaborations and recorded conversations (video and audio) that extend our discussions to a wider audience and provide accessible, thought-provoking commentary on key industry topics.

    Together, these formats reflect our commitment to sharing knowledge openly, supporting continuous learning, and contributing to the broader dialogue that moves industries forward.

Group of five business professionals on balcony overlooking city street at sunset with water fountain in the background.

we navigate toward the future

We do specialize on Brands and Business Strategy, Brand Licensing, Company valuation and M&A (from scouting to integration), and Company Financing.

we highly value confidentiality and leverage knowledge and our network to help entrepreneurs and management teams sculpt the future of ever lasting businesses

Book cover titled 'EugeVity: Dynamic Equilibrium for Well-Aging' by Vincenzo Carrara, featuring silhouette of a person walking on a tightrope at dusk or dawn with a gradient blue sky in the background.

Our latest book!

EUGEVITY: dynamic equilibrium for well-aging.

Discover a groundbreaking perspective on aging, one that moves beyond “anti-aging” to embrace a dynamic, holistic balance between body, mind, and purpose.

Explore the 9 pillars of Eugevity and redefine how you think, feel, and live through time.

A New Tool for Beauty & Wellness M&A

Built from one of the industry's most comprehensive transaction databases, CARRARA M&A Diagnostic powered by AIVALS™ provides fast valuation benchmarks for advisors, investors, and brand owners.

AIVALS™ uses historical transaction data and quantitative modeling to estimate likely valuation multiples for beauty and wellness companies.

The Portfolio Intelligence Platform for M&A in Beauty and Wellness

TRINACRIUM™ is a portfolio intelligence platform designed for financial institutions investing in the Beauty & Wellness sector. It transforms valuation intelligence into a practical framework for portfolio monitoring, value creation, and M&A readiness management.

At its core, the platform organizes portfolio intelligence around three interconnected dimensions:

  • Position — understanding where a company stands today through valuation benchmarking, operational performance analysis, peer comparison, and M&A readiness assessment.

  • Trajectory — measuring momentum, tracking progress, and evaluating how value is likely to evolve over time.

  • Action — identifying the initiatives most likely to strengthen performance, improve transaction readiness, accelerate growth, and enhance future valuation outcomes.

Together, these dimensions reflect the daily workflow of investors and advisors: Monitor. Diagnose. Improve.

ISO/IEC 27001 aligned - Security & Compliance