ARTICLES
Explore our latest insights on the beauty, luxury, and lifestyle industries. At Carrara Advisory, we combine decades of hands-on experience with deep market understanding to provide actionable perspectives on strategy, innovation, and growth. Here, we share our thinking on the trends, challenges, and opportunities shaping the future of your business.
Roblox and Shopify: A New Era of E-Commerce for Beauty Brands
Roblox’s integration with Shopify is revolutionizing beauty brand commerce by enabling immersive, interactive virtual experiences that drive direct physical product sales - especially for makeup brands targeting Gen Z - while skincare and fragrance are still finding their footing in this digital frontier.
What’s Next for Beauty? Key Trends and Innovations to Watch
Beauty trends highlight ingredient storytelling, cultural influences, sustainability, social media impact, and tech-driven innovation. Brands emphasize active ingredients like ginseng, draw from traditions like K-beauty, prioritize eco-conscious practices, leverage viral trends, and integrate cutting-edge science with tools like skincare devices.