ARTICLES
Explore our latest insights on the beauty, luxury, and lifestyle industries. At Carrara Advisory, we combine decades of hands-on experience with deep market understanding to provide actionable perspectives on strategy, innovation, and growth. Here, we share our thinking on the trends, challenges, and opportunities shaping the future of your business.
In-House vs Licensing: Strategic Choices and the Cost of Control
While licensing offers a low-risk, capital-light entry and in-house delivers greater control, profitability, and long-term brand equity, the most effective path is not fixed but depends on each brand’s context.
In-House vs. Licensing: Why Luxury Fashion Houses Struggle with Beauty.
Luxury fashion houses are increasingly re-evaluating the balance between licensing and in-house beauty operations, with mixed success, as seen in the contrasting strategies of Hermès, Chanel, Kering, Richemont, and Dolce & Gabbana.