ARTICLES
Explore our latest insights on the beauty, luxury, and lifestyle industries. At Carrara Advisory, we combine decades of hands-on experience with deep market understanding to provide actionable perspectives on strategy, innovation, and growth. Here, we share our thinking on the trends, challenges, and opportunities shaping the future of your business.
Search by Category
Prove It or Lose It: Haircare’s Efficacy Era
Haircare is shifting from cosmetic maintenance to clinical, science-led treatment, following the path prestige skincare took, which is splitting the market into a fast-growing prestige tier driven by serums and efficacy claims and a slower mass market that risks being left behind.