ARTICLES
Explore our latest insights on the beauty, luxury, and lifestyle industries. At Carrara Advisory, we combine decades of hands-on experience with deep market understanding to provide actionable perspectives on strategy, innovation, and growth. Here, we share our thinking on the trends, challenges, and opportunities shaping the future of your business.
Skin Health Positioning Wars: Eco-Friendly Push vs. Clinical Dominance
Kenvue's Neutrogena is embracing sustainability and targeting Gen Z with innovations like the Collagen Bank line, while also enhancing dermatologist partnerships to reclaim trust. Meanwhile, L’Oréal's CeraVe continues to lead in dermatologist endorsements, focusing on science-backed skincare that drives global consumer loyalty.
The Reality of Tariffs: Challenges Beyond the Principle
While tariffs can help balance trade, their impact is limited by factors like volatility and the challenges of scaling up local production. Proper execution and consideration of long-term resources are crucial for tariffs to have a meaningful effect.
Navigating Change: Agility is the Competitive Edge for Beauty Brands in 2024
In a landscape shaped by inflationary pressures and regional shifts, beauty companies are finding new growth paths. Brands like Puig and Interparfums stand out with double-digit growth, thanks to their agility and strategic resource allocation, while others grapple with adapting to evolving consumer demands.