The Middle East: A $60 Billion Opportunity for Beauty Brands
The Middle East, a region rich in history and culture, is a rapidly growing market for the beauty industry, valued at over $46 billion and driven by rising disposable incomes, urbanization, and a young, tech-savvy population. Brands looking to succeed must navigate cultural nuances, regulatory requirements, and diverse distribution channels, while leveraging digital platforms to connect with consumers.
European Beauty Retailers: A Deep Dive into Market Dynamics
How do Europe’s top beauty retailers balance store count and profitability? While giants like DM and Rossmann scale through extensive networks, smaller players such as Notino and Sephora excel with targeted strategies, showcasing the growing importance of e-commerce, sustainability, and experiential retail in driving store productivity.
Sephora vs. Ulta: A Tale of Two Assortment Strategies in the Makeup Category
Ulta’s broader assortment reflects its approach as a masstige retailer, catering to a diverse customer base across various price points. Sephora’s focus on curating a more premium and luxury-focused selection allows them to offer a deeper range for high-end brands