How Business Models Shape Makeup Brand Profitability
Makeup brands exhibit similar gross profit margins, but profitability varies significantly at the operating and net income levels due to differences in business models. Brands can be categorized into three clusters (scaled efficiency champions, niche luxury innovators, and celebrity-driven disruptors) each balancing product complexity, cost efficiency, and consumer engagement to shape their financial success.
Lipstick Market Poised to Reach $10 Billion Amid Economic and Political Shifts
In 2024, the global lipstick market is on track to reach the $10 billion milestone, driven by a steady 4.9% CAGR. As we navigate a new era of economic and political shifts, the future remains uncertain. Yet, the lipstick market continues to serve as a powerful symbol of resilience, comfort, and optimism, offering insights into consumer sentiment during turbulent times.