From Design to Price: How Watch Brands Shape Their Value
Watches, Business Model, Price Strategy Vincenzo Carrara Watches, Business Model, Price Strategy Vincenzo Carrara

From Design to Price: How Watch Brands Shape Their Value

The pricing strategies of luxury watch brands are as intricate as the timepieces themselves. From brands like Rolex and Cartier focusing on incremental growth to the steep price escalations of Lange & Söhne and Jacob & Co., each adopts a unique approach reflecting their design, costs, and positioning.

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