Niche fragrance brands captivate clients with unique, exclusive scents, but how sustainable are their extensive collections? Our analysis reveals three performance tiers, highlighting the balance between collection size and productivity. Larger brands often succeed with fewer fragrance variations, but history shows that efficiency and focus remain key.

Niche fragrances are growing rapidly, but independent brands face challenges in scaling up and maintaining productivity. Investors must look beyond founders and product stories, focusing on complexity and revenue potential to identify the next breakout brand.