The Brand Positioning Divide. Store Counts vs Revenues.
Fashion, Business Model Vincenzo Carrara Fashion, Business Model Vincenzo Carrara

The Brand Positioning Divide. Store Counts vs Revenues.

In the fashion and luxury industry, there’s a clear divide between high-end luxury brands and more accessible ones when it comes to store count and revenue. High-end brands show a steep, exponential growth curve, with revenue skyrocketing as the number of stores increases. In contrast, accessible brands exhibit a more linear growth, with a smaller slope. This analysis considers over 100 fashion and luxury brands.

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Beauty vs. Fashion: Unpacking the Revenue Dynamics
Beauty, Fashion Vincenzo Carrara Beauty, Fashion Vincenzo Carrara

Beauty vs. Fashion: Unpacking the Revenue Dynamics

While some brands, like Marc Jacobs and Moschino, are heavily reliant on beauty, particularly fragrances, others like Louis Vuitton and Tiffany & Co. focus more on fashion, with beauty contributing a smaller share. The balance between these segments, influenced by heritage, strategic partnerships, and regional preferences, is key to aligning beauty with a brand's identity and market opportunities.

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