What the Workshop Covers
Module 1: Opportunity Mapping and Commercial Sizing
A structured method for identifying, scoring and sequencing the growth opportunities available to the business, across new brand origination, market intelligence, and emerging channels. Participants use an impact/feasibility framework to surface the two or three bets that deserve first-mover resource, and size each against a conservative, base and upside revenue scenario.
"The most dangerous output of a growth workshop is a long list of equally weighted ideas. The most valuable is a short list of ruthlessly sequenced commitments."
Module 2: From Strategy to Operating System
Translate the prioritised opportunity list into an operating architecture the business can actually run. Participants complete a RACI matrix that names every lead, accountability and supporting role per activity; identify capability and resource gaps with explicit resolution paths (hire, freelance, partner or defer); and build a 90-day sprint plan in which every action has an owner, a deadline and a success signal.
"The question is not whether the opportunity is real. The question is whether the team can own it without breaking."
What the Workshop Produces
By the end of the day, the founding team and their senior commercial leads will leave with:
A ranked, sized list of three priority growth opportunities: scored, sequenced and commercially modelled
A three-scenario revenue model (conservative, base, upside) with a visible payback logic
A completed RACI matrix covering every growth activity across all three pillars
A 90-day sprint plan: maximum 30 actions, each with a named owner, deadline and success signal
An agreed weekly connect format: day, time, standing attendees, with the first call booked before the room empties
An explicit 'decline list': the opportunities the team has committed to not pursuing in the first 12 months
Who This Workshop Is For
Founders and owners of independent beauty, wellness and personal care businesses preparing for a structured growth phase
Owner-managed CDMOs, contract manufacturers and private label operators seeking to build a commercial business develoment function for the first time
Businesses where the founding team is the commercial engine and the challenge is converting strategic intent into operational execution
Any team where the gap is not vision but structure: where the ambition is clear but the operating system is not