WORKSHOP: From Formula to Market - Commercial Viability & Client Communication

What this workshop covers

1. Commercial Viability Framework

A practical method to assess whether a formulation can succeed in the market — not just in the lab. Participants learn the six dimensions of viability, from consumer need to COGs, scalability, regulatory fit, claims and timelines.

“For a formulation to be commercially viable, it must satisfy all six dimensions, not just one or two.”

2. Cost of Goods & Margin Thinking

How to identify the real COGs drivers and where teams have leverage: ingredient substitution, format choice, dose optimisation and platform formulas.

“Most formulations fail commercially not because they don't work — but because they can't be produced at a price the market will bear.”

3. Claims & Regulatory Alignment

How formulation choices shape claimability, evidence burden and market positioning — and how claims can transform the business case.

4. Communicating Formulations Effectively

How to translate technical features into benefits and business value using the Features → Benefits → Value model, the ‘So What?’ method and the CLEAR framework.

“Clients do not buy features. They buy outcomes.”

5. Applied Case Work & Role‑Play

Hands‑on exercises using real formulation briefs to practise commercial framing, managing trade‑offs, and presenting options instead of problems.

Who this workshop is for

• R&D and formulation teams

• NPD and innovation managers

• Commercial, procurement and project leads in nutraceuticals, food, and health & wellness

• CDMOs and ingredient suppliers wanting to strengthen client communication

Outcomes

By the end of the workshop, participants will be able to:

• Evaluate any formulation through a commercial viability framework

• Identify risks early and make commercially informed formulation choices

• Communicate technical decisions in clear, client‑relevant language

• Structure conversations that build trust and accelerate alignment

• Present options with cost, timeline and regulatory implications

“The best formulator in the room is the one the client calls first.”

Logistics & Disclaimer

The workshop fee covers the full-day session (split into two half-day modules), all facilitation, participant workbooks, and individual assessment tools for maximum 15 people. Travel, accommodation, and catering costs are billed separately. The session can be delivered on-site or virtually. Group size and pre-workshop requirements will be confirmed upon booking.