R&D and Commercial Workshop.png
R&D and Commercial Workshop.png

WORKSHOP: From Formula to Market - Commercial Viability & Client Communication

CHF 25,000.00

How to design formulations that win in the market — and communicate them with impact

Most formulations fail not in the lab, but in the market. This workshop equips R&D, NPD and commercial teams with the tools to evaluate formulations through a commercial lens and to communicate them in a way that builds client confidence and accelerates decision‑making.

Drawing on real industry cases and practical frameworks, participants learn how to assess commercial viability from day one and how to translate technical features into compelling benefits and business value.

“A formula that works is not necessarily a formula that sells.”

How to design formulations that win in the market — and communicate them with impact

Most formulations fail not in the lab, but in the market. This workshop equips R&D, NPD and commercial teams with the tools to evaluate formulations through a commercial lens and to communicate them in a way that builds client confidence and accelerates decision‑making.

Drawing on real industry cases and practical frameworks, participants learn how to assess commercial viability from day one and how to translate technical features into compelling benefits and business value.

“A formula that works is not necessarily a formula that sells.”

What this workshop covers

1. Commercial Viability Framework

A practical method to assess whether a formulation can succeed in the market — not just in the lab. Participants learn the six dimensions of viability, from consumer need to COGs, scalability, regulatory fit, claims and timelines.

“For a formulation to be commercially viable, it must satisfy all six dimensions, not just one or two.”

2. Cost of Goods & Margin Thinking

How to identify the real COGs drivers and where teams have leverage: ingredient substitution, format choice, dose optimisation and platform formulas.

“Most formulations fail commercially not because they don't work — but because they can't be produced at a price the market will bear.”

3. Claims & Regulatory Alignment

How formulation choices shape claimability, evidence burden and market positioning — and how claims can transform the business case.

4. Communicating Formulations Effectively

How to translate technical features into benefits and business value using the Features → Benefits → Value model, the ‘So What?’ method and the CLEAR framework.

“Clients do not buy features. They buy outcomes.”

5. Applied Case Work & Role‑Play

Hands‑on exercises using real formulation briefs to practise commercial framing, managing trade‑offs, and presenting options instead of problems.

Who this workshop is for

  • R&D and formulation teams

  • NPD and innovation managers

  • Commercial, procurement and project leads in nutraceuticals, food, and health & wellness

  • CDMOs and ingredient suppliers wanting to strengthen client communication

Outcomes

By the end of the workshop, participants will be able to:

  • Evaluate any formulation through a commercial viability framework

  • Identify risks early and make commercially informed formulation choices

  • Communicate technical decisions in clear, client‑relevant language

  • Structure conversations that build trust and accelerate alignment

  • Present options with cost, timeline and regulatory implications

“The best formulator in the room is the one the client calls first.”

Logistics & Disclaimer

The workshop fee covers the full-day session (split into two half-day modules), all facilitation, participant workbooks, and individual assessment tools for maximum 15 people. Travel, accommodation, and catering costs are billed separately. The session can be delivered on-site or virtually. Group size and pre-workshop requirements will be confirmed upon booking.