Hair and body mists are quietly driving growth in the fragrance category!
These light, refreshing sprays offer a subtle scent and hydration for both hair and skin, providing a gentler alternative to perfume. With added benefits like UV protection and nourishing ingredients, they’ve become an everyday essential.
Interest in hair and body mists continues to rise, as seen by increased Google searches (hair mist +28%, body mist +10% year-to-date) and a surge in new brands and product launches. Together, these segments now represent nearly $9 billion value, or 15% of the fragrance market, with a projected compound annual growth rate of 5.8% through 2034 (6.3% for hair mist, 5.6% for body mist).
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