Beauty and wellness is the undisputed leader in the travel retail industry, contributing to approximately 35% of the sector's total value.
This category’s significance is even more pronounced for retailers with a strong presence in the Asia-Pacific region, where demand for premium beauty products — particularly skincare and luxury cosmetics — is (or at least has been so far!) remarkably high. Luxury Goods follow a similar path in travel retail, with a growing share of high-spending travellers in the Asian region opting for premium brands across fashion, accessories, and jewellery.
Considering the current turmoil in the beauty and luxury industry it is now instrumental understanding in depth customers behaviours hence how to adapt in order to mitigate the sales slump. In this context pioneer companies such as @e23 can help both the retailers and the brands.
These data are drawn from a combination of company annual financial reports (e.g., Avolta, Lagardère, and others) and AI-driven estimates where data is not publicly available or available exclusively as an aggregate.
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